Hello and welcome to Evolve Fitness. Today, we’re going to talk about how to ensure your guests have an enjoyable in-room wellbeing experience.
In a post-pandemic world, the average hotel and gym guest’s profile has changed. People want a more bespoke experience, more control, and minimal disruption. So, how can you incorporate this into your offer?
One way is to offer fitness products and brands that travel with their customers. As fitness routines have become a daily lifestyle component for many of us during the pandemic, it’s important to ensure your guests have access to the facilities they’re used to on their travels. This includes workout tracking, on-demand training, and daily workout suggestions for those guests who want to continue their wellbeing journey throughout their stay.
More and more hotels are starting to offer in-room equipment, such as treadmills, exercise bikes, dumbbells, and exercise balls. Some hotels are even offering “work-in, work-out” promotions featuring second adjoining rooms set up as working or gym facilities, with virtual training services. The Hilton’s Five Feet to Fitness concept blends the traditional hotel room with a fitness center, offering 11 different equipment and accessory options, along with a touch-screen display with bespoke exercise tutorials to guide guests through workout routines. Kempinski hotels have introduced “fit rooms”, upgraded suites in select hotels that come complete with in-room workout solutions and on-demand fitness services, as well as personal guided sessions with a virtual trainer, accessed via a QR code.
It’s important to know your demographic well to determine what you offer to guests and what difference it will make to their stay and their likelihood of returning. If your guest profile represents business travelers who want to maintain their daily workout routine, then in-room equipment could be worth the investment. If your core demographic is leisure travelers who prefer a trip to the on-site facilities and keep their room for sleeping and relaxing, then the emphasis must go elsewhere.
If you don’t have the budget to offer additional in-room facilities or high-tech-enabled equipment, there are other ways to ensure the in-room experience is geared towards optimum wellbeing. The in-room offer doesn’t have to include physical fitness equipment, but the simple addition of mindfulness, meditation, and basic stretching exercises on the room TV is a cost-effective way to improve the wellbeing experience. You could also include recommendations for fitness apps or nearby walking routes and include different types of cushions or weighted blankets.
The wellbeing offer doesn’t just extend to corporeal fitness. On the room service menu, offer a good mix of organic and local produce where possible as well as flagging up available healthier options or offering niche extras such as protein drinks for the more dedicated fitness fans.
However, an in-room wellbeing experience is an ongoing one and cannot be delivered in a silo. Only by aligning all aspects of your organization in the wellbeing philosophy will you be able to ensure your guests get the experience they have come to expect and will keep them singing your praises and coming back for more.
10 point guide: How to improve your guest wellness offering.
- Offer in-room fitness equipment: Provide guests with equipment such as treadmills, exercise bikes, dumbbells, and exercise balls to help them maintain their daily workout routine during their stay.
- Virtual training services: Provide guests with virtual training services to help them access workout tutorials and training sessions.
- Mindfulness and meditation: Offer guests in-room mindfulness and meditation exercises to help them relax and unwind during their stay.
- Walking routes and fitness apps: Provide guests with recommendations for local walking routes and fitness apps that can help them stay active during their stay.
- Room service menu: Offer guests a good mix of organic and local produce on the room service menu to help them maintain a healthy diet during their stay.
- Niche extras: Offer guests niche extras such as protein drinks for the more dedicated fitness fans.
- Wellness-oriented amenities: Provide guests with wellness-oriented amenities such as weighted blankets and different types of cushions to help them sleep better at night.
- Personalized services: Offer guests personalized services such as personal guided sessions with a virtual trainer, accessed via a QR code.
- Align your organization with the wellness philosophy: Ensure that all aspects of your organization are aligned with the wellness philosophy to ensure guests get the experience they have come to expect.
- Know your demographic: Understand your guests’ demographic and tailor your wellness offerings to meet their needs and preferences.
How to improve revenue with a new modern wellness solution:
- Upselling: Offer guests the opportunity to upgrade to rooms or suites that feature modern wellness solutions, such as in-room fitness equipment or virtual training services, for an additional cost.
- Package deals: Create package deals that include modern wellness solutions as part of the room rate, such as access to virtual training services or in-room fitness equipment.
- Spa and wellness services: Offer guests spa and wellness services, such as massages, yoga classes, or personal training sessions, for an additional cost.
- Partner with fitness and wellness brands: Partner with fitness and wellness brands to offer guests exclusive deals and promotions.
- Day passes: Offer non-guests the opportunity to purchase day passes to access the hotel’s modern wellness solutions, such as the gym or virtual training services.
- Rent out equipment: Rent out the in-room equipment to guests for a fee, such as a treadmill or exercise bike.
- Create events and workshops: Host events and workshops, such as fitness classes or wellness retreats, and charge guests a fee to attend.
- Offer meal plans: Offer guests healthy meal plans, such as juice cleanses or gluten-free options, for an additional cost.
- Promote wellness offerings: Promote the hotel’s modern wellness solutions on social media and other marketing channels to attract guests who are looking for a wellness-focused vacation.
- Monitor and adjust: Continuously monitor the popularity and revenue of the wellness offering and adjust accordingly to ensure maximum revenue and guest satisfaction.
Creating a unique customer experience for wellness in hotels
Creating a unique customer experience for wellness in hotels is important to provide guests with a personalized and memorable experience. This can be achieved by understanding the customer’s wellness journey and tailoring the offerings to meet their needs and preferences.
- Assess customer needs: Assess the needs of the customer by understanding their fitness level, dietary restrictions, and wellness goals. This information can be gathered through pre-arrival surveys or during check-in.
- Personalized wellness plans: Create personalized wellness plans for guests based on their needs and preferences. This can include custom workout plans, meal plans, and spa treatments.
- Engage with guests: Engage with guests throughout their stay by providing them with regular check-ins, feedback, and suggestions to ensure they are getting the most out of their wellness experience.
- Create a wellness community: Create a wellness community among guests by organizing group activities, such as yoga classes or fitness challenges, to encourage social interaction and motivation.
- Use technology: Incorporate technology into the wellness experience by providing guests with access to virtual training services, fitness tracking apps, or online classes.
- Create a wellness-oriented atmosphere: Create a wellness-oriented atmosphere throughout the hotel by incorporating elements such as natural lighting, calming music, and aromatherapy.
- Offer unique experiences: Offer unique experiences, such as outdoor fitness classes, nature walks, or guided meditations, to provide guests with a one-of-a-kind wellness experience.
- Provide education and resources: Provide guests with educational resources and information about wellness, such as healthy recipes, workout tips, or relaxation techniques.
- Follow up with guests: Follow up with guests after their stay to gather feedback and assess the effectiveness of the wellness experience. Use this feedback to improve future offerings.
- Customize and adapt: Continuously customize and adapt the wellness offerings to keep up with the latest trends and to provide guests with a unique and memorable experience.
By understanding and tailoring to the customer wellness journey, hotels can create a unique and memorable experience that will make guests want to return again and again.
In conclusion, Life Fitness equipment is the perfect option for hotel gyms looking to improve their wellness offerings to guests. With a wide range of equipment options, from treadmills and exercise bikes to strength training equipment, Life Fitness provides hotels with the opportunity to create a comprehensive wellness experience for guests. Additionally, Life Fitness equipment is known for its durability and longevity, making it a wise investment for hotels looking to improve their gym offerings.
Furthermore, Life Fitness offers a variety of features such as workout tracking, on-demand training, and daily workout suggestions that can help guests continue their wellness journey throughout their stay. This aligns perfectly with the trend of guests wanting more control and a more bespoke experience.
In addition, Life Fitness equipment is designed with the user in mind, which makes it easy to use, comfortable, and safe. It also offers a wide range of resistance and weight options, providing the perfect solution for guests of all fitness levels.
Incorporating Life Fitness equipment into hotel gyms can help hotels improve their wellness offerings, increase revenue, and provide guests with a unique and memorable experience. By understanding and tailoring to the customer wellness journey, hotels can create a wellness-oriented atmosphere that will keep guests coming back for more.
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