Why train on a Power Plate?
Evolve Fitness, the Southern Africa supplier of Power Plate, is quickly gaining popularity with their world-class equipment.
Power Plate is a vibration training device used by athletes, celebrities, and doctors to activate more muscle fibers, burn more calories, improve circulation, increase bone density, and aid in muscle recovery and pain relief.
The technology behind Power Plate has been developed by engineers who have been innovating in the whole body vibration space for over 22 years. Their aim is to refine and improve their equipment continuously. The vibrating surface of Power Plate forces your body to fight against regular gravity and vibrations, activating up to 138% more muscle fibers compared to a standard workout.
Power Plate helps burn more calories by activating more muscles, which can increase the number of calories burned by as much as 50% when compared to a regular workout. Power Plate can improve circulation by enhancing the delivery of nutrients and oxygen to cells, which can help decrease the appearance of cellulite. It can also help increase bone density by increasing the load on the bones.
Power Plate is also used for muscle recovery and pain relief. By absorbing the tiny vibrations from the Power Plate, customers have reported instant relief from pain. The soothing vibrations help increase blood flow and improve muscle recovery times.
Overall, Power Plate is a technology that can significantly improve one’s workout and enhance recovery times. With the help of Evolve Fitness, Southern Africa is quickly adopting this world-class equipment. So whether you’re a professional athlete, celebrity, or just looking to improve your workout, Power Plate could be the perfect addition to your fitness routine.
Power Plate is a revolutionary technology that can significantly enhance your fitness routine and help you achieve your fitness goals faster. Here are the top 10 reasons why Power Plate is a great addition to your workout:
- Activates more muscle fibers: Power Plate’s vibrating surface forces your body to fight against vibrations, activating up to 138% more muscle fibers compared to a standard workout.
- Burns more calories: By activating more muscles, Power Plate can increase the number of calories burned by as much as 50% when compared to a regular workout.
- Improves circulation: Power Plate enhances the delivery of nutrients and oxygen to cells, which can help improve circulation and decrease the appearance of cellulite.
- Increases bone density: Power Plate increases the load on the bones, which can help increase bone density.
- Enhances muscle recovery: Power Plate’s vibrations can help increase blood flow and improve muscle recovery times.
- Provides pain relief: Power Plate is used by athletes and doctors for pain relief and muscle recovery.
- Saves time: With Power Plate, you can achieve a full-body workout in just 15 minutes.
- Low-impact: Power Plate is a low-impact workout that is gentle on your joints, making it ideal for individuals who have joint pain or injuries.
- Suitable for all fitness levels: Power Plate is suitable for beginners, as well as advanced athletes, and can be customized to suit your fitness level.
- Used by celebrities and athletes: Power Plate is trusted by celebrities, professional athletes, and doctors around the world, making it a proven and effective workout technology.
- Published in NEWS, Power Plate
The Five Laws of Creating a Great Fitness Experience with Life Fitness
Customer experience is one of the hottest topics in the fitness industry.
Throughout the sector, health clubs recognise that to win new members – converting them first into fans, and then into advocates – every aspect of the gym experience needs to be meaningfully tailored to their needs. Even when the user is not yet sure what those needs might be.
And it’s not just about loyalty. Various studies1 have shown that, overwhelmingly, customers are willing to pay higher prices if it means they feel valued and cared for.
Therefore, the fitness industry needs to purposely think about how to deliver meaningful customer experiences. Great experiences do not happen by chance. They happen because a company has a deep understanding of the customers’ needs and expectations, and has the right processes and culture to deliver that great experience.
The customer experience needs to be designed and prepared. In this process, it is useful to break down the experience into five key components for health club owners to think about.
THE ESSENTIAL COMPONENTS
The structure underpinning a great gym experience needs to consider the following:
The Product
In the fitness industry, the “product” is the actual exercise methodology that the health club offers. It’s essential to tailor the product to the likely client base, understanding your customer and their needs and offering them a unique and bespoke experience. This should incorporate the following (but isn’t it isn’t limited to them!):
- Exercise programs
- Routines
- Strategies to deliver specific outcomes
- Equipment that can support even the most demanding workouts.
Refining the product is what creates the differences between a fitboxing boutique, a bodybuilding gym, or a traditional health club. It is the very first step to start planning the experience.
One good example of a well-defined fitness product is Orangetheory Fitness, a company with a very specific product for very specific needs: personalised, high-intensity group training, based on science and powered by technology.
The Relationships
In a fitness centre, human connections exist between everyone taking part in the experience: between members, instructors, and staff. Relationships can even be created between the customer and the brand! Creating a strong social circle can be one of the best ways to improve member retention and increase motivation.
Therefore, the experience planning process needs to consider what type of relationships should happen in the health club. Should instructors proactively connect with members? Should the club organise activities to provoke member connections? Should the club stay on the side and let members create informal connections on their own? It all depends on the experience to be delivered for members.
There are certain questions gyms should be asking themselves:
- Should the club promote new connections? If so, how?
- What type of relationships do the members expect to have?
- How do you motivate people?
- Who is the authority during a workout?
- How frequently should you communicate with your members?
The Facility
The facility is where the magic happens. Surroundings not only enhance mood but can also affect behaviour. The various spaces of a fitness centre need to be carefully designed to help deliver the experience along the member’s journey.
And that goes beyond some fancy neon lights. Designing a fitness space is a complex process that involves many decisions, from selecting the right equipment to having the right smell.
The smallest details can make a difference. A good starting point is to think about:
- What are the limitations in the space you have?
- What equipment should you be using?
- How should the equipment be placed?
- What type of lighting should you have?
- Should you have music?
- How will people move around the facility?
- How should the centre smell?
In today’s competitive world, design expectations are higher. While the best possible fitness equipment is a given if you want to attract and retain members, it’s also important to remember that people feel valued when their surroundings make them feel good. When designing the fitness space, having the right inspiration can take your idea to the next level. At Life Fitness, we call this Gymspiration.
The Processes
As we said, great experiences do not happen by chance. They depend on a series of carefully planned processes in which players from every level of a business take part.
In this key component of an experience, strategies, processes and company culture become the pillars of consistently delivering a good experience.
There are several things to think about when planning these processes.
- Does the company have the right culture?
- Do employees understand their contribution to the experience?
- Are there clear strategies to deliver the experiences?
- Does the company have the right feedback channels to understand which processes need improvement?
Doing a deep dive into your members’ preferences will not only reveal which processes are required, but also what their expectations are.
For example, member onboarding is a well-known process for every fitness facility. However, there is not just a single way to deliver that. The perfect onboarding process for an advanced lifter might be very short: a small tour around the facility. But the perfect onboarding process for a newcomer might require a body composition analysis, followed by a personal training session and a 15-day follow-up to see how they are progressing.
The key to delivering the right experience is to understand member expectations, and create processes based on them.
The Technology
Last but not least, technology is the fifth component of our fitness experience model. Technology refers to the tools, software and gadgets that enable all the other components to shine.
The right level of digitalisation will depend on the members preferences and expectations. There is no one-size-fits-all approach here. For example, a site may decide that to deliver their perfect experience, they need colour-changing lights, HR monitoring, and a member app to book classes. Modern digital tools are ideal to create new connections, motivate members or increase the operational efficiency of your site.
However, another site may decide that the perfect experience for their members is purely analogical and human-based, with very little technology that only facilitates a couple of processes (reservations and availability).
Technology needs to be applied with a clear purpose; it needs to be a means to an end.
In Conclusion...
Deconstructing every fitness offering using these five components allows us to look at the gym experience in a more strategic way. By analysing each of the pillars, you can open new paths for innovation in, and improvements to, every aspect of the customer experience at your facility.
- Published in HAMMER STRENGTH, LIFE FITNESS, NEWS
What Is Suspension Training?
Evolve Fitness is proud to be the exclusive supplier of TRX Training products in Southern Africa. If you’re not familiar with TRX Suspension Training, you’re in for a treat.
Born in the Navy SEALs, Suspension Training bodyweight exercise develops strength, balance, flexibility and core stability simultaneously.
TRX Suspension Training requires the use of the TRX Suspension Trainer, a highly portable performance training tool that leverages gravity and the user’s body weight to complete hundreds of exercises. The beauty of the TRX Suspension Trainer is that you’re in control of how much you want to challenge yourself on each exercise, because you can simply adjust your body position to add or decrease resistance.
The TRX Suspension Trainer is the original, best-in-class workout system that delivers a fast, effective total-body workout, helps build a rock-solid core, and increases muscular endurance. What’s more, it benefits people of all fitness levels, from pro athletes to seniors, and can be set up anywhere – in a gym, at home, in a hotel room, or even outside.
By utilizing your own bodyweight, the TRX Suspension Trainer provides greater performance and functionality than large exercise machines costing thousands of dollars. So whether you’re a fitness enthusiast or just starting your fitness journey, the TRX Suspension Trainer is a must-have tool in your fitness arsenal. At Evolve Fitness, we are committed to providing our customers with the highest quality fitness equipment and accessories to help them achieve their fitness goals. With TRX Suspension Training products, you can be assured of a world-class workout experience that will help you achieve the results you desire.
TRX Suspension Training is a highly effective and versatile form of exercise that has gained popularity in recent years. Here are the top 10 reasons why TRX Training Suspension should be part of your fitness routine:
- Total-body workout: TRX Suspension Training engages multiple muscle groups at the same time, providing a total-body workout that is both effective and time-efficient.
- Customizable resistance: By adjusting your body position, you can increase or decrease the resistance of each exercise, allowing you to customize your workout to your fitness level and goals.
- Improves core strength and stability: The unstable nature of the TRX Suspension Trainer forces you to engage your core muscles constantly, leading to improved core strength and stability.
- Portable and versatile: The TRX Suspension Trainer is highly portable and can be set up anywhere, making it a great option for home workouts or travel.
- Suitable for all fitness levels: Whether you’re a beginner or an advanced athlete, TRX Suspension Training can be tailored to your fitness level, making it a great option for people of all fitness levels.
- Develops functional strength: TRX Suspension Training emphasizes functional movements that mimic everyday activities, helping to improve your overall strength and mobility.
- Low-impact exercise: TRX Suspension Training is a low-impact form of exercise, making it a great option for people with joint pain or injuries.
- Increases flexibility: TRX Suspension Training requires you to move through a full range of motion, helping to improve your flexibility and mobility.
- Improves cardiovascular fitness: TRX Suspension Training can be performed in a circuit or interval format, providing a cardio workout in addition to strength training.
- Fun and challenging: TRX Suspension Training is a challenging and fun form of exercise that can help keep you motivated and engaged in your fitness routine.
In summary, TRX Suspension Training is a versatile and effective form of exercise that can benefit people of all fitness levels. Incorporating TRX Training Suspension into your fitness routine can help you achieve your fitness goals and improve your overall health and well-being.
TRX TRAINING COURSE:
Attention fitness enthusiasts! The official TRX Suspension Training Course is coming soon to South Africa. If you’re looking to enhance your coaching skills or utilize the TRX Suspension Trainer effectively, then this is the course for you.
This is in the only official TRX Suspension Training Course available and is the ideal course to take if you wish to coach or use the TRX Suspension Trainer effectively.
With the versatility of TRX Suspension Training® you’ll have a portable fitness solution to train clients in any setting. You’ll learn how to properly perform and cue foundation Suspension Training exercises as well as the benefits and target muscles of the exercises. Learn modifications and progressions to adapt the exercises to every fitness level.
Continuing Education Credits: ACE (0.7), NASM (0.7), AFAA (7.0), canfitpro (2.0), CIMSPA (8.0)
Upon completion of this course, you will be able to:
Properly perform a variety of Suspension Training exercises
Progress and regress exercises for all fitness levels
Adjust resistance and stability for all exercises
Cue and correct common faults
Correctly set up and use the TRX Suspension Trainer
Contact us for more information.
So why wait? Browse our range of TRX Training products to find the perfect tool to take your fitness to the next level.
Why the world’s best rugby players choose Hammer Strength!
Evolve Fitness, the official gym equipment partner of the Sharks Rugby team in South Africa, understands the importance of high-quality strength training equipment for elite athletes. That’s why they choose Hammer Strength, the industry-leading brand founded by Gary Jones since 1989.
Hammer Strength revolutionized strength training by simplifying the biomechanics of lifting weights and matching machine movement to human motion. Their equipment is rugged, durable, and designed to withstand intense workouts, making it the perfect choice for elite athletes like the Sharks Rugby team.
From heavy-duty racks and rigs to benches and selectorized equipment, Hammer Strength offers a wide variety of tools for endless training possibilities. They continue to innovate and lead the fitness industry, ensuring that their equipment is built to a higher standard.
But Hammer Strength isn’t just built to last, it’s built to perform. Their equipment is tested to exceed industry standards, ensuring that it can hold up to years of even the most intense training programs. That’s why Hammer Strength is the number one brand for elite athletes and why Evolve Fitness is proud to be their official distributor.
10 Benefits of using Hammer Strength in High Performance Centers for world class athletes!
- Biomechanically correct movement: Hammer Strength equipment is designed to match human motion, reducing the risk of injury and promoting efficient muscle activation.
- Durable construction: Hammer Strength equipment is built to withstand intense training, making it ideal for high-performance centers.
- Variety of equipment: Hammer Strength offers a wide variety of equipment, including heavy-duty racks and rigs, benches, selectorized equipment, and accessories, providing endless training possibilities.
- Results-driven design: Hammer Strength equipment is designed to provide results, making it an essential tool for world-class athletes.
- Proven track record: Hammer Strength has a proven track record of success, with numerous professional and Olympic athletes relying on their equipment.
- Proprietary technology: Hammer Strength is constantly innovating and developing proprietary technology to improve the performance of their equipment.
- High-quality materials: Hammer Strength uses high-quality materials to ensure their equipment is built to last.
- Industry-leading standards: Hammer Strength equipment is tested to exceed industry standards, ensuring it can hold up to even the most intense training programs.
- Worldwide availability: Hammer Strength equipment is available in gyms and training centers around the world, making it accessible to athletes of all levels.
- Trusted by professionals: Hammer Strength is the preferred brand of many professional sports teams, including the Sharks Rugby team, making it a trusted choice for high-performance centers.
Hammer Strength products for high performance centers!
Hammer Strength offers a wide variety of equipment for high-performance centers, including:
- Plate-loaded equipment: Hammer Strength plate-loaded equipment includes strength training machines that mimic the natural movement patterns of the human body. This allows athletes to train specific muscle groups while reducing the risk of injury.
- Racks and rigs: Hammer Strength racks and rigs are built to withstand intense training and are perfect for high-performance centers. They are designed to accommodate a wide range of exercises and accommodate multiple users at once.
- Benches: Hammer Strength benches are built to withstand heavy loads and intense use. They are available in various styles such as flat, incline, decline and Olympic lifting benches.
- Selectorized equipment: Hammer Strength selectorized equipment offers a variety of strength training options for athletes. These machines provide precise resistance and are designed for ease of use and safety.
- Accessories: Hammer Strength also offers a wide variety of accessories such as weight plates, bars, collars, and other attachments that can be used to customize strength training routines.
- Heavy-duty Cardio Equipment: Hammer Strength offers heavy-duty cardio equipment such as treadmills, ellipticals, and bikes that are designed to withstand intense use, making them perfect for high-performance centers.
All of these Hammer Strength products are built to withstand heavy use and intense training, making them perfect for high-performance centers. They are also designed to provide results and improve the performance of athletes.
In conclusion, Hammer Strength is the preferred brand of many professional sports teams and high-performance centers around the world. Their equipment is designed to match human motion, reducing the risk of injury while promoting efficient muscle activation. The equipment is also built to withstand intense training and provide results, making it the perfect choice for athletes and high-performance centers.
If you are looking for top-of-the-line strength training equipment for your athletes or high-performance center, contact Evolve Fitness, the official gym equipment partner of the Sharks Rugby team in South Africa. They offer a wide variety of Hammer Strength equipment and can help you customize a training program to meet the specific needs of your athletes. Trust Evolve Fitness and Hammer Strength to help your athletes and high-performance center reach their full potential.
Contact Evolve Fitness to RAISE THE BAR in your High Performance Center!
- Published in HAMMER STRENGTH, LIFE FITNESS, NEWS
Creating a Bespoke Wellness Experience for Hotel Guests: Tips and Tricks 2023!
Hello and welcome to Evolve Fitness. Today, we’re going to talk about how to ensure your guests have an enjoyable in-room wellbeing experience.
In a post-pandemic world, the average hotel and gym guest’s profile has changed. People want a more bespoke experience, more control, and minimal disruption. So, how can you incorporate this into your offer?
One way is to offer fitness products and brands that travel with their customers. As fitness routines have become a daily lifestyle component for many of us during the pandemic, it’s important to ensure your guests have access to the facilities they’re used to on their travels. This includes workout tracking, on-demand training, and daily workout suggestions for those guests who want to continue their wellbeing journey throughout their stay.
More and more hotels are starting to offer in-room equipment, such as treadmills, exercise bikes, dumbbells, and exercise balls. Some hotels are even offering “work-in, work-out” promotions featuring second adjoining rooms set up as working or gym facilities, with virtual training services. The Hilton’s Five Feet to Fitness concept blends the traditional hotel room with a fitness center, offering 11 different equipment and accessory options, along with a touch-screen display with bespoke exercise tutorials to guide guests through workout routines. Kempinski hotels have introduced “fit rooms”, upgraded suites in select hotels that come complete with in-room workout solutions and on-demand fitness services, as well as personal guided sessions with a virtual trainer, accessed via a QR code.
It’s important to know your demographic well to determine what you offer to guests and what difference it will make to their stay and their likelihood of returning. If your guest profile represents business travelers who want to maintain their daily workout routine, then in-room equipment could be worth the investment. If your core demographic is leisure travelers who prefer a trip to the on-site facilities and keep their room for sleeping and relaxing, then the emphasis must go elsewhere.
If you don’t have the budget to offer additional in-room facilities or high-tech-enabled equipment, there are other ways to ensure the in-room experience is geared towards optimum wellbeing. The in-room offer doesn’t have to include physical fitness equipment, but the simple addition of mindfulness, meditation, and basic stretching exercises on the room TV is a cost-effective way to improve the wellbeing experience. You could also include recommendations for fitness apps or nearby walking routes and include different types of cushions or weighted blankets.
The wellbeing offer doesn’t just extend to corporeal fitness. On the room service menu, offer a good mix of organic and local produce where possible as well as flagging up available healthier options or offering niche extras such as protein drinks for the more dedicated fitness fans.
However, an in-room wellbeing experience is an ongoing one and cannot be delivered in a silo. Only by aligning all aspects of your organization in the wellbeing philosophy will you be able to ensure your guests get the experience they have come to expect and will keep them singing your praises and coming back for more.
10 point guide: How to improve your guest wellness offering.
- Offer in-room fitness equipment: Provide guests with equipment such as treadmills, exercise bikes, dumbbells, and exercise balls to help them maintain their daily workout routine during their stay.
- Virtual training services: Provide guests with virtual training services to help them access workout tutorials and training sessions.
- Mindfulness and meditation: Offer guests in-room mindfulness and meditation exercises to help them relax and unwind during their stay.
- Walking routes and fitness apps: Provide guests with recommendations for local walking routes and fitness apps that can help them stay active during their stay.
- Room service menu: Offer guests a good mix of organic and local produce on the room service menu to help them maintain a healthy diet during their stay.
- Niche extras: Offer guests niche extras such as protein drinks for the more dedicated fitness fans.
- Wellness-oriented amenities: Provide guests with wellness-oriented amenities such as weighted blankets and different types of cushions to help them sleep better at night.
- Personalized services: Offer guests personalized services such as personal guided sessions with a virtual trainer, accessed via a QR code.
- Align your organization with the wellness philosophy: Ensure that all aspects of your organization are aligned with the wellness philosophy to ensure guests get the experience they have come to expect.
- Know your demographic: Understand your guests’ demographic and tailor your wellness offerings to meet their needs and preferences.
How to improve revenue with a new modern wellness solution:
- Upselling: Offer guests the opportunity to upgrade to rooms or suites that feature modern wellness solutions, such as in-room fitness equipment or virtual training services, for an additional cost.
- Package deals: Create package deals that include modern wellness solutions as part of the room rate, such as access to virtual training services or in-room fitness equipment.
- Spa and wellness services: Offer guests spa and wellness services, such as massages, yoga classes, or personal training sessions, for an additional cost.
- Partner with fitness and wellness brands: Partner with fitness and wellness brands to offer guests exclusive deals and promotions.
- Day passes: Offer non-guests the opportunity to purchase day passes to access the hotel’s modern wellness solutions, such as the gym or virtual training services.
- Rent out equipment: Rent out the in-room equipment to guests for a fee, such as a treadmill or exercise bike.
- Create events and workshops: Host events and workshops, such as fitness classes or wellness retreats, and charge guests a fee to attend.
- Offer meal plans: Offer guests healthy meal plans, such as juice cleanses or gluten-free options, for an additional cost.
- Promote wellness offerings: Promote the hotel’s modern wellness solutions on social media and other marketing channels to attract guests who are looking for a wellness-focused vacation.
- Monitor and adjust: Continuously monitor the popularity and revenue of the wellness offering and adjust accordingly to ensure maximum revenue and guest satisfaction.
Creating a unique customer experience for wellness in hotels
Creating a unique customer experience for wellness in hotels is important to provide guests with a personalized and memorable experience. This can be achieved by understanding the customer’s wellness journey and tailoring the offerings to meet their needs and preferences.
- Assess customer needs: Assess the needs of the customer by understanding their fitness level, dietary restrictions, and wellness goals. This information can be gathered through pre-arrival surveys or during check-in.
- Personalized wellness plans: Create personalized wellness plans for guests based on their needs and preferences. This can include custom workout plans, meal plans, and spa treatments.
- Engage with guests: Engage with guests throughout their stay by providing them with regular check-ins, feedback, and suggestions to ensure they are getting the most out of their wellness experience.
- Create a wellness community: Create a wellness community among guests by organizing group activities, such as yoga classes or fitness challenges, to encourage social interaction and motivation.
- Use technology: Incorporate technology into the wellness experience by providing guests with access to virtual training services, fitness tracking apps, or online classes.
- Create a wellness-oriented atmosphere: Create a wellness-oriented atmosphere throughout the hotel by incorporating elements such as natural lighting, calming music, and aromatherapy.
- Offer unique experiences: Offer unique experiences, such as outdoor fitness classes, nature walks, or guided meditations, to provide guests with a one-of-a-kind wellness experience.
- Provide education and resources: Provide guests with educational resources and information about wellness, such as healthy recipes, workout tips, or relaxation techniques.
- Follow up with guests: Follow up with guests after their stay to gather feedback and assess the effectiveness of the wellness experience. Use this feedback to improve future offerings.
- Customize and adapt: Continuously customize and adapt the wellness offerings to keep up with the latest trends and to provide guests with a unique and memorable experience.
By understanding and tailoring to the customer wellness journey, hotels can create a unique and memorable experience that will make guests want to return again and again.
In conclusion, Life Fitness equipment is the perfect option for hotel gyms looking to improve their wellness offerings to guests. With a wide range of equipment options, from treadmills and exercise bikes to strength training equipment, Life Fitness provides hotels with the opportunity to create a comprehensive wellness experience for guests. Additionally, Life Fitness equipment is known for its durability and longevity, making it a wise investment for hotels looking to improve their gym offerings.
Furthermore, Life Fitness offers a variety of features such as workout tracking, on-demand training, and daily workout suggestions that can help guests continue their wellness journey throughout their stay. This aligns perfectly with the trend of guests wanting more control and a more bespoke experience.
In addition, Life Fitness equipment is designed with the user in mind, which makes it easy to use, comfortable, and safe. It also offers a wide range of resistance and weight options, providing the perfect solution for guests of all fitness levels.
Incorporating Life Fitness equipment into hotel gyms can help hotels improve their wellness offerings, increase revenue, and provide guests with a unique and memorable experience. By understanding and tailoring to the customer wellness journey, hotels can create a wellness-oriented atmosphere that will keep guests coming back for more.
Contact our hospitality department for more assistance:
- Published in LIFE FITNESS, NEWS
How to ensure your guests have an enjoyable in-room wellbeing experience
In a post-pandemic world, the average hotel and gym guest profile has changed. People want a more bespoke experience, more control and minimal disruption. How can you incorporate this into your offer?
Fitness products and brands travel with their customers. As fitness routines have become a daily lifestyle component for so many of us during the pandemic, it’s important to ensure your guests have access to the facilities they’re used to on their travels. Workout tracking, on-demand training and daily workout suggestions are important to those guests who want to continue their wellbeing journey throughout their stay.
More and more hotels are starting to offer in-room equipment, such as treadmills, exercise bikes, dumbbells and exercise balls. Some hotels are offering “work-in, work-out” promotions, featuring second adjoining rooms to be set up as working or gym facilities, with virtual training services. The Hilton’s Five Feet to Fitness concept blends the traditional hotel room with a fitness centre, with 11 different equipment and accessory options into the hotel room, along with a touch-screen display with bespoke exercise tutorials to guide guests through workout routines. Kempinski hotels has introduced “fit rooms”, upgraded suites in select hotels that come complete with in-room workout solutions and on-demand fitness services as well as personal guided sessions with a virtual trainer, accessed via a QR code.
Knowing your demographic well will determine what you offer to guests and what difference it will make to their stay and their likelihood of returning. If your guest profile represents business travellers who want to maintain their daily workout routine then in-room equipment could be worth the investment. If your core demographic is leisure travellers who prefer a trip to the on-site facilities and keep their room for sleeping and relaxing then the emphasis must go elsewhere.
Of course, not everyone has the budget to offer additional in-room facilities or high-tech-enabled equipment but there are other ways to ensure the in-room experience is geared towards optimum wellbeing.
The in-room offer doesn’t have to include physical fitness equipment but the simple addition of mindfulness, meditation and basic stretching exercises on the room TV is a cost-effective way to improve the wellbeing experience. You could also include recommendations for fitness apps or nearby walking routes and include different types of cushions or weighted blankets.
The wellbeing offer doesn’t just extend to corporeal fitness. On the room service menu, offer a good mix of organic and local produce where possible as well as flagging up available healthier options or offering niche extras such as protein drinks for the more dedicated fitness fans.
However, an in-room wellbeing experience is an ongoing one and cannot be delivered in a silo. Only by aligning all aspects of your organisation in the wellbeing philosophy will you be able to ensure your guests get the experience they have come to expect and will keep them singing your praises and coming back for more.
- Published in LIFE FITNESS, NEWS