Evolve Fitness, the Southern Africa supplier of Power Plate, is quickly gaining popularity with their world-class equipment.
Power Plate is a vibration training device used by athletes, celebrities, and doctors to activate more muscle fibers, burn more calories, improve circulation, increase bone density, and aid in muscle recovery and pain relief.
The technology behind Power Plate has been developed by engineers who have been innovating in the whole body vibration space for over 22 years. Their aim is to refine and improve their equipment continuously. The vibrating surface of Power Plate forces your body to fight against regular gravity and vibrations, activating up to 138% more muscle fibers compared to a standard workout.
Power Plate helps burn more calories by activating more muscles, which can increase the number of calories burned by as much as 50% when compared to a regular workout. Power Plate can improve circulation by enhancing the delivery of nutrients and oxygen to cells, which can help decrease the appearance of cellulite. It can also help increase bone density by increasing the load on the bones.
Power Plate is also used for muscle recovery and pain relief. By absorbing the tiny vibrations from the Power Plate, customers have reported instant relief from pain. The soothing vibrations help increase blood flow and improve muscle recovery times.
Overall, Power Plate is a technology that can significantly improve one’s workout and enhance recovery times. With the help of Evolve Fitness, Southern Africa is quickly adopting this world-class equipment. So whether you’re a professional athlete, celebrity, or just looking to improve your workout, Power Plate could be the perfect addition to your fitness routine.
Power Plate is a revolutionary technology that can significantly enhance your fitness routine and help you achieve your fitness goals faster. Here are the top 10 reasons why Power Plate is a great addition to your workout:
- Activates more muscle fibers: Power Plate’s vibrating surface forces your body to fight against vibrations, activating up to 138% more muscle fibers compared to a standard workout.
- Burns more calories: By activating more muscles, Power Plate can increase the number of calories burned by as much as 50% when compared to a regular workout.
- Improves circulation: Power Plate enhances the delivery of nutrients and oxygen to cells, which can help improve circulation and decrease the appearance of cellulite.
- Increases bone density: Power Plate increases the load on the bones, which can help increase bone density.
- Enhances muscle recovery: Power Plate’s vibrations can help increase blood flow and improve muscle recovery times.
- Provides pain relief: Power Plate is used by athletes and doctors for pain relief and muscle recovery.
- Saves time: With Power Plate, you can achieve a full-body workout in just 15 minutes.
- Low-impact: Power Plate is a low-impact workout that is gentle on your joints, making it ideal for individuals who have joint pain or injuries.
- Suitable for all fitness levels: Power Plate is suitable for beginners, as well as advanced athletes, and can be customized to suit your fitness level.
- Used by celebrities and athletes: Power Plate is trusted by celebrities, professional athletes, and doctors around the world, making it a proven and effective workout technology.
Customer experience is one of the hottest topics in the fitness industry.
Throughout the sector, health clubs recognise that to win new members – converting them first into fans, and then into advocates – every aspect of the gym experience needs to be meaningfully tailored to their needs. Even when the user is not yet sure what those needs might be.
And it’s not just about loyalty. Various studies1 have shown that, overwhelmingly, customers are willing to pay higher prices if it means they feel valued and cared for.
Therefore, the fitness industry needs to purposely think about how to deliver meaningful customer experiences. Great experiences do not happen by chance. They happen because a company has a deep understanding of the customers’ needs and expectations, and has the right processes and culture to deliver that great experience.
The customer experience needs to be designed and prepared. In this process, it is useful to break down the experience into five key components for health club owners to think about.
THE ESSENTIAL COMPONENTS
The structure underpinning a great gym experience needs to consider the following:
In the fitness industry, the “product” is the actual exercise methodology that the health club offers. It’s essential to tailor the product to the likely client base, understanding your customer and their needs and offering them a unique and bespoke experience. This should incorporate the following (but isn’t it isn’t limited to them!):
- Exercise programs
- Strategies to deliver specific outcomes
- Equipment that can support even the most demanding workouts.
Refining the product is what creates the differences between a fitboxing boutique, a bodybuilding gym, or a traditional health club. It is the very first step to start planning the experience.
One good example of a well-defined fitness product is Orangetheory Fitness, a company with a very specific product for very specific needs: personalised, high-intensity group training, based on science and powered by technology.
In a fitness centre, human connections exist between everyone taking part in the experience: between members, instructors, and staff. Relationships can even be created between the customer and the brand! Creating a strong social circle can be one of the best ways to improve member retention and increase motivation.
Therefore, the experience planning process needs to consider what type of relationships should happen in the health club. Should instructors proactively connect with members? Should the club organise activities to provoke member connections? Should the club stay on the side and let members create informal connections on their own? It all depends on the experience to be delivered for members.
There are certain questions gyms should be asking themselves:
- Should the club promote new connections? If so, how?
- What type of relationships do the members expect to have?
- How do you motivate people?
- Who is the authority during a workout?
- How frequently should you communicate with your members?
The facility is where the magic happens. Surroundings not only enhance mood but can also affect behaviour. The various spaces of a fitness centre need to be carefully designed to help deliver the experience along the member’s journey.
And that goes beyond some fancy neon lights. Designing a fitness space is a complex process that involves many decisions, from selecting the right equipment to having the right smell.
The smallest details can make a difference. A good starting point is to think about:
- What are the limitations in the space you have?
- What equipment should you be using?
- How should the equipment be placed?
- What type of lighting should you have?
- Should you have music?
- How will people move around the facility?
- How should the centre smell?
In today’s competitive world, design expectations are higher. While the best possible fitness equipment is a given if you want to attract and retain members, it’s also important to remember that people feel valued when their surroundings make them feel good. When designing the fitness space, having the right inspiration can take your idea to the next level. At Life Fitness, we call this Gymspiration.
As we said, great experiences do not happen by chance. They depend on a series of carefully planned processes in which players from every level of a business take part.
In this key component of an experience, strategies, processes and company culture become the pillars of consistently delivering a good experience.
There are several things to think about when planning these processes.
- Does the company have the right culture?
- Do employees understand their contribution to the experience?
- Are there clear strategies to deliver the experiences?
- Does the company have the right feedback channels to understand which processes need improvement?
Doing a deep dive into your members’ preferences will not only reveal which processes are required, but also what their expectations are.
For example, member onboarding is a well-known process for every fitness facility. However, there is not just a single way to deliver that. The perfect onboarding process for an advanced lifter might be very short: a small tour around the facility. But the perfect onboarding process for a newcomer might require a body composition analysis, followed by a personal training session and a 15-day follow-up to see how they are progressing.
The key to delivering the right experience is to understand member expectations, and create processes based on them.
Last but not least, technology is the fifth component of our fitness experience model. Technology refers to the tools, software and gadgets that enable all the other components to shine.
The right level of digitalisation will depend on the members preferences and expectations. There is no one-size-fits-all approach here. For example, a site may decide that to deliver their perfect experience, they need colour-changing lights, HR monitoring, and a member app to book classes. Modern digital tools are ideal to create new connections, motivate members or increase the operational efficiency of your site.
However, another site may decide that the perfect experience for their members is purely analogical and human-based, with very little technology that only facilitates a couple of processes (reservations and availability).
Technology needs to be applied with a clear purpose; it needs to be a means to an end.
Deconstructing every fitness offering using these five components allows us to look at the gym experience in a more strategic way. By analysing each of the pillars, you can open new paths for innovation in, and improvements to, every aspect of the customer experience at your facility.
Evolve Fitness is proud to be the exclusive supplier of TRX Training products in Southern Africa. If you’re not familiar with TRX Suspension Training, you’re in for a treat.
Born in the Navy SEALs, Suspension Training bodyweight exercise develops strength, balance, flexibility and core stability simultaneously.
TRX Suspension Training requires the use of the TRX Suspension Trainer, a highly portable performance training tool that leverages gravity and the user’s body weight to complete hundreds of exercises. The beauty of the TRX Suspension Trainer is that you’re in control of how much you want to challenge yourself on each exercise, because you can simply adjust your body position to add or decrease resistance.
The TRX Suspension Trainer is the original, best-in-class workout system that delivers a fast, effective total-body workout, helps build a rock-solid core, and increases muscular endurance. What’s more, it benefits people of all fitness levels, from pro athletes to seniors, and can be set up anywhere – in a gym, at home, in a hotel room, or even outside.
By utilizing your own bodyweight, the TRX Suspension Trainer provides greater performance and functionality than large exercise machines costing thousands of dollars. So whether you’re a fitness enthusiast or just starting your fitness journey, the TRX Suspension Trainer is a must-have tool in your fitness arsenal. At Evolve Fitness, we are committed to providing our customers with the highest quality fitness equipment and accessories to help them achieve their fitness goals. With TRX Suspension Training products, you can be assured of a world-class workout experience that will help you achieve the results you desire.
TRX Suspension Training is a highly effective and versatile form of exercise that has gained popularity in recent years. Here are the top 10 reasons why TRX Training Suspension should be part of your fitness routine:
- Total-body workout: TRX Suspension Training engages multiple muscle groups at the same time, providing a total-body workout that is both effective and time-efficient.
- Customizable resistance: By adjusting your body position, you can increase or decrease the resistance of each exercise, allowing you to customize your workout to your fitness level and goals.
- Improves core strength and stability: The unstable nature of the TRX Suspension Trainer forces you to engage your core muscles constantly, leading to improved core strength and stability.
- Portable and versatile: The TRX Suspension Trainer is highly portable and can be set up anywhere, making it a great option for home workouts or travel.
- Suitable for all fitness levels: Whether you’re a beginner or an advanced athlete, TRX Suspension Training can be tailored to your fitness level, making it a great option for people of all fitness levels.
- Develops functional strength: TRX Suspension Training emphasizes functional movements that mimic everyday activities, helping to improve your overall strength and mobility.
- Low-impact exercise: TRX Suspension Training is a low-impact form of exercise, making it a great option for people with joint pain or injuries.
- Increases flexibility: TRX Suspension Training requires you to move through a full range of motion, helping to improve your flexibility and mobility.
- Improves cardiovascular fitness: TRX Suspension Training can be performed in a circuit or interval format, providing a cardio workout in addition to strength training.
- Fun and challenging: TRX Suspension Training is a challenging and fun form of exercise that can help keep you motivated and engaged in your fitness routine.
In summary, TRX Suspension Training is a versatile and effective form of exercise that can benefit people of all fitness levels. Incorporating TRX Training Suspension into your fitness routine can help you achieve your fitness goals and improve your overall health and well-being.
TRX TRAINING COURSE:
Attention fitness enthusiasts! The official TRX Suspension Training Course is coming soon to South Africa. If you’re looking to enhance your coaching skills or utilize the TRX Suspension Trainer effectively, then this is the course for you.
This is in the only official TRX Suspension Training Course available and is the ideal course to take if you wish to coach or use the TRX Suspension Trainer effectively.
With the versatility of TRX Suspension Training® you’ll have a portable fitness solution to train clients in any setting. You’ll learn how to properly perform and cue foundation Suspension Training exercises as well as the benefits and target muscles of the exercises. Learn modifications and progressions to adapt the exercises to every fitness level.
Continuing Education Credits: ACE (0.7), NASM (0.7), AFAA (7.0), canfitpro (2.0), CIMSPA (8.0)
Upon completion of this course, you will be able to:
Properly perform a variety of Suspension Training exercises
Progress and regress exercises for all fitness levels
Adjust resistance and stability for all exercises
Cue and correct common faults
Correctly set up and use the TRX Suspension Trainer
Contact us for more information.
So why wait? Browse our range of TRX Training products to find the perfect tool to take your fitness to the next level.
Evolve Fitness, the official gym equipment partner of the Sharks Rugby team in South Africa, understands the importance of high-quality strength training equipment for elite athletes. That’s why they choose Hammer Strength, the industry-leading brand founded by Gary Jones since 1989.
Hammer Strength revolutionized strength training by simplifying the biomechanics of lifting weights and matching machine movement to human motion. Their equipment is rugged, durable, and designed to withstand intense workouts, making it the perfect choice for elite athletes like the Sharks Rugby team.
From heavy-duty racks and rigs to benches and selectorized equipment, Hammer Strength offers a wide variety of tools for endless training possibilities. They continue to innovate and lead the fitness industry, ensuring that their equipment is built to a higher standard.
But Hammer Strength isn’t just built to last, it’s built to perform. Their equipment is tested to exceed industry standards, ensuring that it can hold up to years of even the most intense training programs. That’s why Hammer Strength is the number one brand for elite athletes and why Evolve Fitness is proud to be their official distributor.
10 Benefits of using Hammer Strength in High Performance Centers for world class athletes!
- Biomechanically correct movement: Hammer Strength equipment is designed to match human motion, reducing the risk of injury and promoting efficient muscle activation.
- Durable construction: Hammer Strength equipment is built to withstand intense training, making it ideal for high-performance centers.
- Variety of equipment: Hammer Strength offers a wide variety of equipment, including heavy-duty racks and rigs, benches, selectorized equipment, and accessories, providing endless training possibilities.
- Results-driven design: Hammer Strength equipment is designed to provide results, making it an essential tool for world-class athletes.
- Proven track record: Hammer Strength has a proven track record of success, with numerous professional and Olympic athletes relying on their equipment.
- Proprietary technology: Hammer Strength is constantly innovating and developing proprietary technology to improve the performance of their equipment.
- High-quality materials: Hammer Strength uses high-quality materials to ensure their equipment is built to last.
- Industry-leading standards: Hammer Strength equipment is tested to exceed industry standards, ensuring it can hold up to even the most intense training programs.
- Worldwide availability: Hammer Strength equipment is available in gyms and training centers around the world, making it accessible to athletes of all levels.
- Trusted by professionals: Hammer Strength is the preferred brand of many professional sports teams, including the Sharks Rugby team, making it a trusted choice for high-performance centers.
Hammer Strength products for high performance centers!
Hammer Strength offers a wide variety of equipment for high-performance centers, including:
- Plate-loaded equipment: Hammer Strength plate-loaded equipment includes strength training machines that mimic the natural movement patterns of the human body. This allows athletes to train specific muscle groups while reducing the risk of injury.
- Racks and rigs: Hammer Strength racks and rigs are built to withstand intense training and are perfect for high-performance centers. They are designed to accommodate a wide range of exercises and accommodate multiple users at once.
- Benches: Hammer Strength benches are built to withstand heavy loads and intense use. They are available in various styles such as flat, incline, decline and Olympic lifting benches.
- Selectorized equipment: Hammer Strength selectorized equipment offers a variety of strength training options for athletes. These machines provide precise resistance and are designed for ease of use and safety.
- Accessories: Hammer Strength also offers a wide variety of accessories such as weight plates, bars, collars, and other attachments that can be used to customize strength training routines.
- Heavy-duty Cardio Equipment: Hammer Strength offers heavy-duty cardio equipment such as treadmills, ellipticals, and bikes that are designed to withstand intense use, making them perfect for high-performance centers.
All of these Hammer Strength products are built to withstand heavy use and intense training, making them perfect for high-performance centers. They are also designed to provide results and improve the performance of athletes.
In conclusion, Hammer Strength is the preferred brand of many professional sports teams and high-performance centers around the world. Their equipment is designed to match human motion, reducing the risk of injury while promoting efficient muscle activation. The equipment is also built to withstand intense training and provide results, making it the perfect choice for athletes and high-performance centers.
If you are looking for top-of-the-line strength training equipment for your athletes or high-performance center, contact Evolve Fitness, the official gym equipment partner of the Sharks Rugby team in South Africa. They offer a wide variety of Hammer Strength equipment and can help you customize a training program to meet the specific needs of your athletes. Trust Evolve Fitness and Hammer Strength to help your athletes and high-performance center reach their full potential.
Contact Evolve Fitness to RAISE THE BAR in your High Performance Center!
Hello and welcome to Evolve Fitness. Today, we’re going to talk about how to ensure your guests have an enjoyable in-room wellbeing experience.
In a post-pandemic world, the average hotel and gym guest’s profile has changed. People want a more bespoke experience, more control, and minimal disruption. So, how can you incorporate this into your offer?
One way is to offer fitness products and brands that travel with their customers. As fitness routines have become a daily lifestyle component for many of us during the pandemic, it’s important to ensure your guests have access to the facilities they’re used to on their travels. This includes workout tracking, on-demand training, and daily workout suggestions for those guests who want to continue their wellbeing journey throughout their stay.
More and more hotels are starting to offer in-room equipment, such as treadmills, exercise bikes, dumbbells, and exercise balls. Some hotels are even offering “work-in, work-out” promotions featuring second adjoining rooms set up as working or gym facilities, with virtual training services. The Hilton’s Five Feet to Fitness concept blends the traditional hotel room with a fitness center, offering 11 different equipment and accessory options, along with a touch-screen display with bespoke exercise tutorials to guide guests through workout routines. Kempinski hotels have introduced “fit rooms”, upgraded suites in select hotels that come complete with in-room workout solutions and on-demand fitness services, as well as personal guided sessions with a virtual trainer, accessed via a QR code.
It’s important to know your demographic well to determine what you offer to guests and what difference it will make to their stay and their likelihood of returning. If your guest profile represents business travelers who want to maintain their daily workout routine, then in-room equipment could be worth the investment. If your core demographic is leisure travelers who prefer a trip to the on-site facilities and keep their room for sleeping and relaxing, then the emphasis must go elsewhere.
If you don’t have the budget to offer additional in-room facilities or high-tech-enabled equipment, there are other ways to ensure the in-room experience is geared towards optimum wellbeing. The in-room offer doesn’t have to include physical fitness equipment, but the simple addition of mindfulness, meditation, and basic stretching exercises on the room TV is a cost-effective way to improve the wellbeing experience. You could also include recommendations for fitness apps or nearby walking routes and include different types of cushions or weighted blankets.
The wellbeing offer doesn’t just extend to corporeal fitness. On the room service menu, offer a good mix of organic and local produce where possible as well as flagging up available healthier options or offering niche extras such as protein drinks for the more dedicated fitness fans.
However, an in-room wellbeing experience is an ongoing one and cannot be delivered in a silo. Only by aligning all aspects of your organization in the wellbeing philosophy will you be able to ensure your guests get the experience they have come to expect and will keep them singing your praises and coming back for more.
10 point guide: How to improve your guest wellness offering.
- Offer in-room fitness equipment: Provide guests with equipment such as treadmills, exercise bikes, dumbbells, and exercise balls to help them maintain their daily workout routine during their stay.
- Virtual training services: Provide guests with virtual training services to help them access workout tutorials and training sessions.
- Mindfulness and meditation: Offer guests in-room mindfulness and meditation exercises to help them relax and unwind during their stay.
- Walking routes and fitness apps: Provide guests with recommendations for local walking routes and fitness apps that can help them stay active during their stay.
- Room service menu: Offer guests a good mix of organic and local produce on the room service menu to help them maintain a healthy diet during their stay.
- Niche extras: Offer guests niche extras such as protein drinks for the more dedicated fitness fans.
- Wellness-oriented amenities: Provide guests with wellness-oriented amenities such as weighted blankets and different types of cushions to help them sleep better at night.
- Personalized services: Offer guests personalized services such as personal guided sessions with a virtual trainer, accessed via a QR code.
- Align your organization with the wellness philosophy: Ensure that all aspects of your organization are aligned with the wellness philosophy to ensure guests get the experience they have come to expect.
- Know your demographic: Understand your guests’ demographic and tailor your wellness offerings to meet their needs and preferences.
How to improve revenue with a new modern wellness solution:
- Upselling: Offer guests the opportunity to upgrade to rooms or suites that feature modern wellness solutions, such as in-room fitness equipment or virtual training services, for an additional cost.
- Package deals: Create package deals that include modern wellness solutions as part of the room rate, such as access to virtual training services or in-room fitness equipment.
- Spa and wellness services: Offer guests spa and wellness services, such as massages, yoga classes, or personal training sessions, for an additional cost.
- Partner with fitness and wellness brands: Partner with fitness and wellness brands to offer guests exclusive deals and promotions.
- Day passes: Offer non-guests the opportunity to purchase day passes to access the hotel’s modern wellness solutions, such as the gym or virtual training services.
- Rent out equipment: Rent out the in-room equipment to guests for a fee, such as a treadmill or exercise bike.
- Create events and workshops: Host events and workshops, such as fitness classes or wellness retreats, and charge guests a fee to attend.
- Offer meal plans: Offer guests healthy meal plans, such as juice cleanses or gluten-free options, for an additional cost.
- Promote wellness offerings: Promote the hotel’s modern wellness solutions on social media and other marketing channels to attract guests who are looking for a wellness-focused vacation.
- Monitor and adjust: Continuously monitor the popularity and revenue of the wellness offering and adjust accordingly to ensure maximum revenue and guest satisfaction.
Creating a unique customer experience for wellness in hotels
Creating a unique customer experience for wellness in hotels is important to provide guests with a personalized and memorable experience. This can be achieved by understanding the customer’s wellness journey and tailoring the offerings to meet their needs and preferences.
- Assess customer needs: Assess the needs of the customer by understanding their fitness level, dietary restrictions, and wellness goals. This information can be gathered through pre-arrival surveys or during check-in.
- Personalized wellness plans: Create personalized wellness plans for guests based on their needs and preferences. This can include custom workout plans, meal plans, and spa treatments.
- Engage with guests: Engage with guests throughout their stay by providing them with regular check-ins, feedback, and suggestions to ensure they are getting the most out of their wellness experience.
- Create a wellness community: Create a wellness community among guests by organizing group activities, such as yoga classes or fitness challenges, to encourage social interaction and motivation.
- Use technology: Incorporate technology into the wellness experience by providing guests with access to virtual training services, fitness tracking apps, or online classes.
- Create a wellness-oriented atmosphere: Create a wellness-oriented atmosphere throughout the hotel by incorporating elements such as natural lighting, calming music, and aromatherapy.
- Offer unique experiences: Offer unique experiences, such as outdoor fitness classes, nature walks, or guided meditations, to provide guests with a one-of-a-kind wellness experience.
- Provide education and resources: Provide guests with educational resources and information about wellness, such as healthy recipes, workout tips, or relaxation techniques.
- Follow up with guests: Follow up with guests after their stay to gather feedback and assess the effectiveness of the wellness experience. Use this feedback to improve future offerings.
- Customize and adapt: Continuously customize and adapt the wellness offerings to keep up with the latest trends and to provide guests with a unique and memorable experience.
By understanding and tailoring to the customer wellness journey, hotels can create a unique and memorable experience that will make guests want to return again and again.
In conclusion, Life Fitness equipment is the perfect option for hotel gyms looking to improve their wellness offerings to guests. With a wide range of equipment options, from treadmills and exercise bikes to strength training equipment, Life Fitness provides hotels with the opportunity to create a comprehensive wellness experience for guests. Additionally, Life Fitness equipment is known for its durability and longevity, making it a wise investment for hotels looking to improve their gym offerings.
Furthermore, Life Fitness offers a variety of features such as workout tracking, on-demand training, and daily workout suggestions that can help guests continue their wellness journey throughout their stay. This aligns perfectly with the trend of guests wanting more control and a more bespoke experience.
In addition, Life Fitness equipment is designed with the user in mind, which makes it easy to use, comfortable, and safe. It also offers a wide range of resistance and weight options, providing the perfect solution for guests of all fitness levels.
Incorporating Life Fitness equipment into hotel gyms can help hotels improve their wellness offerings, increase revenue, and provide guests with a unique and memorable experience. By understanding and tailoring to the customer wellness journey, hotels can create a wellness-oriented atmosphere that will keep guests coming back for more.
Contact our hospitality department for more assistance:
In a post-pandemic world, the average hotel and gym guest profile has changed. People want a more bespoke experience, more control and minimal disruption. How can you incorporate this into your offer?
Fitness products and brands travel with their customers. As fitness routines have become a daily lifestyle component for so many of us during the pandemic, it’s important to ensure your guests have access to the facilities they’re used to on their travels. Workout tracking, on-demand training and daily workout suggestions are important to those guests who want to continue their wellbeing journey throughout their stay.
More and more hotels are starting to offer in-room equipment, such as treadmills, exercise bikes, dumbbells and exercise balls. Some hotels are offering “work-in, work-out” promotions, featuring second adjoining rooms to be set up as working or gym facilities, with virtual training services. The Hilton’s Five Feet to Fitness concept blends the traditional hotel room with a fitness centre, with 11 different equipment and accessory options into the hotel room, along with a touch-screen display with bespoke exercise tutorials to guide guests through workout routines. Kempinski hotels has introduced “fit rooms”, upgraded suites in select hotels that come complete with in-room workout solutions and on-demand fitness services as well as personal guided sessions with a virtual trainer, accessed via a QR code.
Knowing your demographic well will determine what you offer to guests and what difference it will make to their stay and their likelihood of returning. If your guest profile represents business travellers who want to maintain their daily workout routine then in-room equipment could be worth the investment. If your core demographic is leisure travellers who prefer a trip to the on-site facilities and keep their room for sleeping and relaxing then the emphasis must go elsewhere.
Of course, not everyone has the budget to offer additional in-room facilities or high-tech-enabled equipment but there are other ways to ensure the in-room experience is geared towards optimum wellbeing.
The in-room offer doesn’t have to include physical fitness equipment but the simple addition of mindfulness, meditation and basic stretching exercises on the room TV is a cost-effective way to improve the wellbeing experience. You could also include recommendations for fitness apps or nearby walking routes and include different types of cushions or weighted blankets.
The wellbeing offer doesn’t just extend to corporeal fitness. On the room service menu, offer a good mix of organic and local produce where possible as well as flagging up available healthier options or offering niche extras such as protein drinks for the more dedicated fitness fans.
However, an in-room wellbeing experience is an ongoing one and cannot be delivered in a silo. Only by aligning all aspects of your organisation in the wellbeing philosophy will you be able to ensure your guests get the experience they have come to expect and will keep them singing your praises and coming back for more.
The biggest obstacle to breaking in new workout gear is usually deciding where to start. So let’s alleviate that decision paralysis right now.
When you’re looking for ways to begin working with your TRX Gravity Cast Kettlebells, turn to these four beginner moves.
But first, Kettlebells 101
A kettlebell has more parts than you might expect for a solid chunk of metal, and learning what to call all of the whatsits will help you understand basic kettlebell exercises.
Think of the top grip of a kettlebell as a giant “C.” The center bar of the grip is called the handle, while the curves at the sides of the handle are known as the corners. The tips of the “C”—where the kettlebell connects to the bulb that accounts for most of the weight—are known as the horns. The horns connect to the bell, and the flat bottom of the bell is called the base.
TRX Kettlebells are gravity-cast with a smooth, powder-coated finish to ensure that the burn you feel comes from your workout, not from friction in your grip.
Speaking of workouts, let’s get down to business.
Hey! I want to do a Turkish Get-up!
Don’t we all?
Patience, young padawan. You have to nail the fundamentals before you progress into the advanced moves. It’s also important to remember that moving with a kettlebell may feel awkward when you’re getting started. That’s because a kettlebell is designed to engage in its own trajectory of movement that complements your movement.
Think of it like walking with a full glass of water: with each step, the water is going to engage in its own pattern of movement; maybe even slosh over the glass. Similarly, a kettlebell’s handle is meant to rotate as an axle inside your grip. One of the reasons that kettlebell workouts are effective is your body has to respond to and counterbalance the kettlebell’s independent momentum.
In other words, it’s best to start with the simple exercises to understand how exercising with a kettlebell feels before charging into the advanced challenges.
Let’s give it a go.
The Kettlebell Deadlift
Start with your feet hip-distance apart, and your TRX Kettlebell on the ground in front of your toes. Hinge at your hips, pushing your butt back as you do, and try to minimize the bend in your knees. Grab the kettlebell handle by the corners, and start your return to a standing position. As you straighten your body, you’ll be powering that lift through the posterior chain. (That’s the official name for the muscle groups in your backside.)
Continuing to grip the kettlebell by the corners, and repeat that hinge-and-extend motion. Focus on keeping your back flat and your shoulders pulled down and back. You don’t have to touch the kettlebell to the floor with each rep; if your hamstrings are tight, your terminal point for the deadlift might be around your shins or ankles. That’s okay!
In this move, you’ll change your grip on the kettlebell while maintaining fluid motion.
Start again with feet at hip-distance and the kettlebell slightly in front of your toes. Squat down and grab the kettlebell by the corners. Your palms should be facing your legs.
There are two elements to think about as you return to full extension: first remember to power that standing motion from your posterior chain.
Second, as you lift the kettlebell, use the momentum to propel your grip change. Drop your elbows toward your hips. As your elbows drop, your palms will slide to the horns of the kettlebell and lift the kettlebell in the process. (This is one of those exercises where the smooth finish of the TRX Kettlebell really pays off.) The kettlebell should be by your chest at the top of this motion.
When you repeat the exercise, dropping back into your squat, slide your grip back to the corners.
Dead Stop Swing
Start in your deadlift position: Feet hip-width apart, and the kettlebell slightly in front. When you hinge to grab the handle, your hands should be slightly in front of your shoulders.
To set the shoulders and the upper back, imagine you’re trying to snap the kettlebell handle in half. Hike the kettlebell from the floor into the backswing position, so the corners of the handle hit your upper thighs, just under your crotch. Pop your hips forward, swinging the kettlebell up to shoulder height, before letting gravity return the kettlebell back to your upper thighs.
Because this is a Dead Stop Swing, it’s a punctuated motion. The kettlebell trajectory for each rep goes floor, thighs, shoulder, thighs, floor.
Once you’ve got the hang of the Dead Stop Swing, it’s time to move on to the Kettlebell Swing. Start in your deadlift position. Hinge at your hips and reach forward to grab your kettlebell by the handle. Hike the kettlebell into the backswing position.
This time, the kettlebell’s trajectory will be a pendulum motion between the upper thighs and the shoulder. This movement is still being powered by your posterior chain, so focus on hinging and thrusting through your glutes and hamstrings instead of lifting with your shoulders.
All together, now!
You’ve got four kettlebell exercises for beginners to get your routine started, so why not combine them into a workout? Try this one on for size!
- 30 seconds: Kettlebell Deadlifts
- 15 seconds: Rest
- 30 seconds: Goblet Cleans
- 15 seconds: Rest
- 30 seconds: Dead Stop Swing
- 15 seconds: Rest
- 30 seconds: Kettlebell Swing
- 15 seconds: Rest
Repeat the entire kettlebell circuit for a second round, and you’ve got a solid workout in less than 8 minutes.
And if you’re ready for even more kettlebell instruction, check out the full library of on-demand kettlebell workouts from TRX Training Club. With more than 30 workouts (and counting), there’s always an option to keep your training on track. Never tried TRX Training Club? Your first week is free, so get started today.
Humans have a remarkable ability to observe someone performing a task and declare, “I could do that!” Abstract painting? No problem. Stand-up comedy? Of course!
Leading a group fitness class? Can’t anyone? The reality, however, is that many of these jobs—like being a personal trainer—are far harder than they appear. The best trainers boast movement expertise, motivational aptitude, and an ear for upbeat music. Here are five things you should know to develop your skills as a personal trainer.
1. Everything Starts With Education
A personal training certification equips you with the basic knowledge you need to safely train clients or teach a class, but it won’t explore the minutiae of the various modalities that you will be using in your work. To really understand how to queue with a TRX Suspension Trainer, coach kettlebells, or program a Spin class, you need to keep taking individual certification courses. The good news? Not only will additional education help you become a better trainer, it counts toward continuing education credits to maintain your certification.
2. Find Your Niche and Specialize
It’s cool if you’re a Jack or Jill of all trades who’s really good at coaching every fitness discipline; it’s still better to specialize. Pick one or two modalities, like TRX or Zumba, that you can become known for and commit. Specializing will help you develop your skills and market yourself to a targeted audience.
Think of it this way: most people who excel in a field are known for excelling in one thing. That doesn’t mean you don’t have other talents, but if you try to present yourself as an authority in four, five, or ten disciplines, it ultimately dilutes your credibility in all of them.
Specializing is also useful for networking and teaching opportunities.
On the networking side, many modalities have trainer networks to help you connect with other trainers and find additional work opportunities. Zumba has the Zin network, Spinning has the Spinning Program Instructor Network (SPIN), and TRX has CORE. When you specialize, you can capitalize on those resources. And, as you build relationships with your peers and the brand, you may even find teaching and course development opportunities.
3. Keep Your Material Fresh
Which trainer would you choose? The one who recycles the same exercises session after session, or someone who is constantly innovating and changing things up? The body responds better to the latter, because change keeps muscles engaging in new ways.
Personal training is a results-driven field. Personality will help you get started, but clients expect to see changes in their physical appearance or performance. That means your programming, whether for individuals or groups, has to evolve. From a performance perspective, a trainer platform is smart investment for new workout ideas can help you save time while keeping clients happy.
In the new TRX CORE platform, trainers can access a Workout Builder to build customized workouts for individual clients from a library of hundreds of TRX exercises. (That includes outlining sets, reps and rest times, as well as program supersets.) With Workout Builder, you can build guided workouts for your clients, which they will consume and follow in a separate app.
Another perk to CORE is TRX Video On Demand—a streaming service with a rich library of TRX-produced videos on a variety of themes and topics. There will be new videos every week, including exercise science explanations of programming, business advice from leading personal trainers, effective program sequencing guidance, interviews with fitness experts and personalities, and more. Life as a trainer can be hectic, but CORE gives you the resources you need for success in one place.
4. Align Yourself with a Trusted Brand
Connecting with an established brand can help you build credibility—and a client base—as you start a career as a personal trainer. The reason? People gravitate toward brands they trust.
Humans like filters. Political parties are a classic example. Most people vote straight ticket because they know their personal beliefs align with their chosen political party; party affiliation serves as a filter for candidates. Many of us have a similar filter when it comes to picking fast food on a road trip. There may be other good options around, but we stick with a brand that’s familiar.
The same reasoning applies to fitness. Clients who regularly ride at SoulCycle, Cyclebar, or FlyWheel in their hometowns are likely to stick with those brands for indoor cycling when they travel because the companies act as a filter. The studios are different, the instructors are different, and yet the brand name creates trust.
That doesn’t mean you have to teach at Barry’s or Barre3 to be successful: only that associating yourself with a well-known fitness brand can serve as a cognitive filter to encourage potential clients to choose you. For personal trainers, TRX can be that filter.
TRX is one of the most-trusted brands in the fitness world because the company devotes considerable time and resources to exercise and movement research and education. TRX’s signature product, the Suspension Trainer, is known across the globe for being safe and effective. When trainers become TRX-qualified, they carry that mantle of trust into their practice.
5. Music Matters
A personal trainer is not a deejay, but music sets the tone for a workout. While your personal taste in music will come into play, curating a playlist for a class or client session isn’t just about queuing up your favorite jams. Your music should appeal to your clients.
One of the most important things you can do is know your audience and offer variety—not just in genres, but in artist selection. In some markets, an artist’s personal life may factor into how your clients perceive the music. (For example, playing an R. Kelly track may not go over well given the abuse allegations against the artist.)
As you create a playlist, match the tempo of the beat to the speed you’re looking for in a specific exercise. Make sure that you can access your playlist without an Internet connection. When WiFi goes down, the show must go on. Many trainers use a service like Spotify Premium ($9.99/month) because it allows you to upload your own music—outside the Spotify library—to a playlist and download your playlist locally to a device.
Working as a personal trainer is rewarding, but it is work. Seek out industry-leading education, specialize, and build your network and brand connections, and you’ll be well on your way to success.
Wall balls and partner passes are great if you have a sturdy wall or a workout buddy, but they’re not the only moves you can do with a medicine ball.
This multitasking exercise tool is a superstar when it comes to strengthening your abdominals, and we’re proving it with these seven medicine ball ab workouts you can do anywhere.
Before we dive into a few of the ways you can use a medicine ball for ab workouts, let’s talk about what makes a medicine ball special.
Medicine balls are effective because they target muscle groups through dynamic movement. A medicine ball can challenge your balance in side-to-side drills, or improve your stability through moves like offset push-ups. Because medicine balls come in a variety of weights, there’s room to progress or regress your exercises, as needed.
For this workout, we suggest the TRX XD KEVLAR™ Rubber Medicine Balls because they are the most durable medicine balls on the market. Using tire technology, natural rubber is combined with Kevlar® fiber, resulting in a grippy texture to aid in movements like catching, throwing, and slamming—all with a medium bounce that’s ready to withstand your toughest sweat sessions.
In ab workouts, try a medicine ball that’s in your medium range.
There are lots of ways to build a workout, but we suggest sticking with either timed intervals of 30-45 seconds per move, or rep-based intervals of 12-20 moves per set in this medicine ball ab workout series. Experiment with both to find which style suits you.
Whether you opt for time or rep intervals, work through the circuit twice for an approximately 15-minute ab blast series.
Medicine Ball Alternating Knee Strikes
Muscle groups engaged: Lower Abs, Hip Flexors, Shoulders, and Triceps
You’ll keep your back on the ground for our second medicine ball ab exercise, the alternating knee strike.
Lie down with your lower back and shoulder blades pressed into the floor or mat. Start by holding the medicine ball straight over your chest, with your legs fully extended to the ground, then draw one leg toward your torso.
As you tuck your knee toward your chest, bend your arms and lower the ball to meet the knee. Fully extend your arms and leg, and repeat on the second side, alternating quickly between right and left knees.
Muscle groups engaged: Upper Abs, Lower Abs, Lats, and Hip Flexors
For this move, we’re taking your ordinary jackknife to the next level by adding a medicine ball. Start lying on the ground face up. Your hands and feet should be extended in opposite directions, and your lower back should be glued to the floor.
With your feet parallel, use either your feet or your ankles to lift the medicine ball, and keep your “grip” tight! As you lift the ball up with your feet, lift your shoulders off the ground. Your arms and legs—both fully straightened—should meet overhead.
Once you’re “folded” into your jackknife, pass the ball from your feet to your hands, and extend back down to the floor with the ball in your hands. Repeat, passing the ball between your feet and hands each time.
Need to downgrade? Start with the ball between your knees, and pass the ball between your knees and hands in an accordion crunch.
Medicine Ball Offset Push-Up
Muscle groups engaged: Upper Abs, Lower Abs, Quads, Glutes, Shoulders
Most of our mat moves in this series are in the supine position, but we won’t pass up an opportunity to incorporate a medicine ball into a plank.
For this exercise, you’ll start in an off-set high plank position: one palm on the ground, the other on your medicine ball. The arm that’s connected to the medicine ball will remain slightly bent through the entire move.
Keeping your core tight, you’ll drop down for a push-up, and try to avoid letting the ball wobble. (That’s what makes the medicine ball challenge exciting!)
Once you’ve pushed back up to a straight arm (on the floor-touching side), roll the ball under your body. The palm that was on the ball will now be planted on the floor, and the hand that was on the floor should be on top of the ball. Repeat your push-up again on the second side, and continue—alternating between sides.
If you need to take the push-up from your knees, it’s abs-olutely fine to drop your knees to the ground for the push-up only.
Medicine Ball Oblique Twist
Muscle groups engaged: Upper Abs, Lower Abs, Obliques
Our final move on the mat is a weighted version of the oblique twist. Start in a seated position with a straight back, leaning back slightly to engage your abdominals. Your knees should be bent, with your heels resting on the floor. Hold the medicine ball in front of your chest with both hands.
To begin, rotate side to side. If you’re rotating to the right, your right elbow should touch the ground. When rotating to the left, your left elbow should touch the floor.
To progress this move, you can first lift your heels off the floor, and then—if you want a further upgrade—straighten your legs.
Get Up, Stand Up
Medicine Ball Muay Thai Knee Strikes
Muscle groups engaged: Shoulders, Obliques, Lower Abs, Quads
Similar to the alternating knee strikes you completed on your mat, we’ll start standing with feet hip distance apart and the ball overhead for this explosive move.
Keeping your arms straight, lower the ball to hip level while bringing one knee up to meet the ball. (A light tap is all you need to complete the rep; don’t slam the ball into your knee!) Repeat for a total of five reps on the right side before switching it up for five reps on the left side.
Want more leg action? Drop the traveling leg back for a lunge!
Start in your lunge position with your left leg forward and your right leg back. Your right knee cap should be hovering just above the floor. Drive up through your left leg while lowering the ball down and raising your right knee to hip level. Just as you did in the standing version of this exercise, your knee should meet the medicine ball. Repeat in five-rep sets, alternating between your left and right legs.
Medicine Ball Rotational Slam
Muscle groups engaged: Shoulders, Obliques, Triceps, Quads, Glutes
In a standard medicine ball slam, you follow a straight axis as you squat, lift, and slam the ball. With this move, we trade that vertical axis for a diagonal, working the obliques in the process.
Just like in the traditional ball slam, you’ll start holding the ball overhead with both hands. Your feet should be hip distance apart, and you’ll want to keep a light bend in your knees. Start by slamming the ball to your right side. Because this is a slam—not a drop—your torso should rotate slightly to the right, and your hands will follow through to the right side.
Squat down, pick up the ball, raise it overhead, and repeat on the left side.
It’s easy to fall into a bodyweight-only ab routine, but that means your workouts will eventually plateau. Challenging yourself with weight will help you continue to make progress with an efficient exercise schedule. Give these medicine ball ab workouts a try, and don’t be afraid to get creative with your own additions to this routine.
Why Choose the TRX Kevlar® Weight Vest?
You know the saying, “You get what you pay for”? It’s true. TRX Kevlar® Weight Vests are designed to be comfortable and built to last.
First, let’s talk comfort. TRX Kevlar® Weight Vests are fully padded, and have an internal cross-strapping system that prevents the vest from shifting, even in your toughest cardio drills. Adjust the vest to fit snugly to your body and go.
The TRX Kevlar® Weight Vest also has variable weights. If you’re just starting weight vest training— or upgrading to a heavier vest—starting with an additional 20 lbs. on the first day is probably too much for your body. The 20-lb. Weight Vest is adjustable in 1-lb. increments, and the 40-lb. Weight Vest is adjustable in 2-lb. increments, so you can find the right load for your workout every time.
Then there’s the durability factor.
A Weight Vest is an investment, no pun intended. This is a tool that you want to use for the rest of your life. When it comes to making that type of purchase, you want a vest made from materials that last. For durability, nothing beats Kevlar®.
Kevlar® is lightweight, flexible, heat-resistant, and five times stronger than steel on an equal weight basis. The tight weave of Kevlar® fibers is incredibly hard to penetrate, so it’s resistant to tears and punctures. It’s the best material you’ll find for a Weight Vest.
How Do You Wear a Weight Vest?
When you’re new to the world of Weight Vest workouts, it’s natural to have questions—starting with, “How do I put a Weight Vest on?” TRX’s Kevlar® Weight Vest slides over your head, like a t-shirt, and has adjustable straps at the shoulders and torso to ensure a snug fit. Loose vests mean chafing, and nobody wants that.
It’s available in two weight options—20 lbs. and 40 lbs.—and you can remove weights from the vest to customize the load for your workout.
When Can You Wear a Weight Vest?
As a baseline, consider the Weight Vest a tool for adding load to any bodyweight exercise, automatically turning it into a strength training session. Squats, skaters, lunges, planks—a Weight Vest is a hands-free alternative for increasing the load.
A Weight Vest also creates opportunities for increasing the load in plyometric movements—exercises that use speed and force. (For example: jumping, running, push-ups.) It’s neither safe nor practical to run a mile carrying a set of 10 lb. dumbbells, but you can safely strap on a 20-lb. vest without compromising your form.
Weight Vests are also a smart way to intensify exercises that utilize an additional piece of equipment. For example, you could add load to your Suspension Training® routine by wearing a Weight Vest while doing any of your regular exercises like TRX Rows, TRX Squats, or TRX Chest Presses. Want to level up your box jump? Try jumping with an extra 20 lbs. on your back.
What Are the Benefits of Weight Vest Training?
Training in a Weight Vest can increase your productivity and overall strength. Let’s break each of those down individually.
Some endurance athletes like training in a Weight Vest to increase productivity. Consider the reasoning: If you condition your body to run a half marathon wearing a Weight Vest, you’ll be able to run that same distance even faster without the Weight Vest.
Even if you’re not planning to compete in a race, Weight Vest training will spike your heart rate in your regular cardio workouts, making for a more efficient sweat session.
Now, let’s talk about strength.
Weight Vests are a smart way to increase your load when you’ve exhausted your grip strength. Ever feel like you’ve hit the wall in weight training? If you can’t hold the next level of dumbbell or kettlebell safely for your Bulgarian split squats or farmer walks, add the weight to your body instead of your hands.
Because it rests on your shoulders, a Weight Vest won’t make a difference in your bicep curls or traditional presses, but it’s a great way to level up leg work and plank-based movements.
Ready to Start Training With a Weight Vest?
Weight Vest training is more comfortable than you might expect—as long as you pick the right vest. Keep in mind that heavier isn’t always better, and you’ll be lifting the vest over your head to place it on your shoulders. If you can’t comfortably lift 30-40 lbs. overhead, the 20-lb. Weight Vest may be your better option.
Making the leap from bodyweight training to weight training for the first time? Go with the 20-lb Weight Vest. Remove the weights before starting, and gradually ease into increasing loads. There’s no need to add all 20 lbs. of weight from the start. You have a lifetime of workouts ahead.
Those who already use weights or the TRX Suspension Trainer™ might choose the 40-lb. Weight Vest, but remember you don’t want to add 40-lbs. to your workout all at once. If you’re adding a Weight Vest to your Suspension Training® workout, start with an unloaded Weight Vest and adjust the angle of your exercise to be less intense before building back up to tougher workouts.
If you’re adding a weight vest to a static weight exercise, like a loaded squat, consider downgrading your dumbbells or kettlebells and unloading the Weight Vest, then gradually increase the Weight Vest load and static weight load. Think of it as substituting weight while your body adjusts.